The equivalent of Piccadilly Circus in London or Time Square in New York, Dam Square represents the daytime entertainment that Amsterdam has to offer. Being the dam that provoked the naming of Amsterdam, Dam Square is the thriving commercial center of the city. Visitors can spend the entire day exploring the shops, vendors, and restaurants that make the square the popular destination it is today. No matter the weather or the time of day, there is always something happening at Dam Square. Carnivals, mimes, and other street performers keep the locals and visitors alike entertained. When visiting Dam Square, be sure to see the Royal Palace or the Koninklijk Paleis.Once home to the Dutch Royal Family, the Royal Palace is now used to hold official receptions. Other sites or shops are the popular Magna Plaza, New Church, and the Amsterdam Diamond Center; not to mention the controversial National Memorial statue and Madame Tussauds.
Visitors looking for a more relaxing time may find Dam Square to be the best place in Amsterdam for people watching. If being outdoors and active is your cup of tea, rent a bike and peddle to the square. Locals and tourists use bicycles as one of the primary modes of transportation. The best advice is to bring a map guide with you while you tour Dam Square so to be sure not to miss a thing!