Iceland's largest shopping mall, featuring three bustling floors of shops and businesses, is called Smáralind. While the eighty-plus shops on offer include a mixture of both foreign and domestic goods, the number of shops offering Icelandic goods is staggering. Whether you're looking for Icelandic literature (available in a variety of languages, of course) or souvenirs, there is truly plenty to consider. Smáralind provides a uniquely Icelandic showcase for gatherings, shows and concerts – Wintergarden, where Iceland’s X-Factor and similar shows have been taped.
Smáralind is easily accessible by bus from the greater Reykjavik area, and with big plans for expansion in the near future, no doubt the battle for customers between Smáralind and Kringlan, Iceland’s other leading shopping mall, will continue to rage. The winners in that battle are, of course, the shoppers! Tourists benefit from a tax break, and the facilities in both shopping centres are worth experiencing.
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