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Near the large city of Turin, the 30,000 residents of Alba appreciate the quieter atmosphere and gastronomic delights just as much as visitors do. Though there are still quite a few hotels in Alba, many of which are near the famous Palazzo Comunale, it is often helpful to use an online booking service (such as EasyToBook.com) to find good quality discount hotels. Alba's city center is surrounded by Roman walls, and was once home to dozens of towers. Several from the 14th and 15th centuries that remain intact.

Alba is, however, best known as the center of the white truffle trade, as evidenced by the annual festival held every autumn. Piazza Risorgimento acts as a central hub for the old city and several historic Alba hotels can be found nearby. Visitors of all ages can enjoy a trip to the Ferrero chocolate factory and have a tour of how Nutella is made near central Alba. Cheap hotels in the city leave plenty of money left over to sample some of the wine from the many vineyards and wineries in the area

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