Via Cola di Rienzo hosts a number of shops, which form a major part of its attraction. This is a desirable location in which to stay thanks to the street’s proximity to Rome’s major landmarks in addition to the opportunities for retail therapy mid-holiday. Via Cola di Rienzo actually connects Piazza Risorgimento, located behind Vatican City, with the lungotevere riverfront. Part of the “rione”, or “region” of Prati, it can be considered as a means of connection between the historical center and Vatican City. The Prati rione was originally used for military purposes and this function seems to have remained, given the high concentration of military barracks in the area. Though it isn’t part of the historical district, this street is very well known and is considered the seventh in the world in terms of quality and style of its shops, boutiques and stores.
The shops located along Via Cola di Rienzo offer a wide variety of items, though the majority specialise in clothing and fashion. Stefanel, Onix, Miss Sixty, and a number of others can all be found here, as well as stores such as Geox and Swarovski. If you’d like to do some more shopping, head to Via Nazionale, Via Condotti and Via del Corso.