Fiera di Primiero is the administrative, commercial and economic heart of the Valle del Primiero, in east Trentino. It belongs to the province of Trento in the Trentino-Alto Adige/Südtirol region of Italy. It is located at the foot of Bedolè and the Pale di San Martino mountains. There are also many summer and winter holiday residences in this well known resort town. Fiera di Primiero is the smallest town in Italy as far as territory is concerned. Despite being the smallest, Primiero - because of the historical factors and its geographical location - made it to become the capital town of the valley.

When staying at a budget hotel set up by EasyToBook.com in the center of Fiera di Primiero, discerning travelers are ensured that they will find reasonable priced hotel reservations with all the comforts of home. The shopping is fun in the colorful shops of Fiera di Primiero and range from local crafts merchants to the most elegant boutiques to ski equipment shop. This cozy little town is a small world set in the most picturesque mountains, rich in tradition, history and art that has in recent decades gradually been transformed into a pleasant and sunny holiday destination for many. Primiero Fair is also the birthplace of world famous Louis Negrelli (1779-1858); he was of the designer of the Suez Canal and many European railways.