Located in Amsterdam’s De Pijp district, the Heineken Experience gives you a unique opportunity to discover the history and try some of the Netherlands’ most famous beer. The Heineken Experience originally was the first Heineken brewery and turned into a visitor center in 1991. It wasn't until 2008 that the Heineken Experience in its current state opened its doors for public. The museum features both a history as well as an amusement part, and you’ll end your tour with some actual beer tasting.
The Heineken Experience is located close to Amsterdam city center and is easy to reach by tram. Situated in the middle of De Pijp district, the Heineken Experience is surrounded by nice bars and cozy restaurants. Some of Amsterdam’s main museums, such as the Rijksmuseum and the Van Gogh museum are only are within walking distance of the Heineken Experience.
Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Open hours: 10:30 am - 9:00 pm
Phone: +31 20 523 9222