Luxury Zug hotels and high-end shopping are just a few of the features of Zug, Switzerland's richest town per capita. Due to the large numbers of multinational corporations with offices in the city, tempted there by the low tax rates and central location, Zug enjoys a remarkable prosperity, even for Switzerland. You can book rooms there at competitive rates through EasyToBook.com, rather than arrive and take your chances. Although prosperous, Zug is small, and a business conference can book every room in the lakeside city.

However, the business environment isn’t the only attractive thing about Zug. Located on the picturesque Lake Zug, the waterfront has been built up into a promenade facing the views of the Bernese Oberlind peaks. The old town walls are still visible, as well as many houses from the Hapsburg times. Check out the Kolinplatz square and the cobble stone streets, but watch your step as the winds off the mountains and over the lake can be strong. Later stop by the church of St Oswald and the Zytturm, a local meeting house, which are also historically noteworthy. The Zytturm has some legends about why there are not rats in the city—ask a local for the tale! In or out also take note of the light installation by American artist James Turrell in the new railway station near the business district.